Located in Hallandale, Florida, this Flagship store and Atelier was designed as a futuristic and fluid space to reflect the most exclusive creations of a Haute Couture brand. Walls, flooring, ceiling, and furniture are all visually connected to create an illusional and immersive experience.
All lines, volumes and shapes were designed to guide the user throughout the store. The monochromatic contrast of colors was essential to elevate the design and create a unique technological environment.
The store is composed by a main area for displays, an atelier with 3d printing technology for fabrics and a robotic bar with lounge. The existing columns were incorporated into the layout with multilevel storage and displays with accent lighting. Led screens we placed throughout to create a dynamic and amorphic environment, which is in constant movement as the lines around.